Create perfect placeholders with live preview - any size, any color
https://via.assets.so/img.jpg?w=400&h=150&tc=blue&bg=lightgray
Pre-designed placeholders for common content types
https://via.assets.so/game.png?id=1&q=95&w=360&h=360&fit=fill
https://via.assets.so/album.png?id=1&q=95&w=360&h=360&fit=fill
https://via.assets.so/movie.png?id=1&q=95&w=360&h=360&fit=fill
https://via.assets.so/shoe.png?id=1&q=95&w=360&h=360&fit=fill
https://via.assets.so/furniture.png?id=1&q=95&w=360&h=360&fit=fill
https://via.assets.so/watch.png?id=1&q=95&w=360&h=360&fit=fill
Join 25,000+ developers using our placeholder API to create smooth loading experiences with BlurHash, LQIP, and custom branded placeholders.
โ Any size/format โข โ BlurHash/LQIP โข โ CDN delivery โข โ Free 500 images/month
๐จ Dynamic Size & Format
Generate placeholders for any dimension instantly. Support for JPG, PNG, WebP, AVIF. Responsive images with srcset support.
Any size in ms๐ BlurHash Integration
Generate beautiful blurred placeholders that match your images. 20-30 character strings that render instantly while images load.
Ultra-compact previews๐ธ LQIP Technology
Low Quality Image Placeholders that are tiny (< 1KB) but show image structure. Perfect for progressive enhancement.
< 1KB size๐ฏ Custom Branding
Add your logo, brand colors, and custom text to placeholders. Maintain brand consistency even during loading.
Full customizationโก Global CDN Delivery
Placeholders served from 300+ edge locations worldwide. Sub-10ms response times with 99.99% uptime.
< 10ms globally๐ Smart Categories
Pre-built categories: nature, people, tech, food, travel, and more. Perfect placeholder for any content type.
50+ categories๐ Automatic Caching
Intelligent caching with proper headers. Reduce bandwidth usage by 90% with browser and CDN caching.
Save 90% bandwidth๐ฑ Retina Support
Automatic 2x and 3x variants for high-DPI displays. Crisp placeholders on all devices from phones to 5K monitors.
All screen densities๐ SEO Optimized
Proper image dimensions prevent layout shift. Improve Core Web Vitals and SEO rankings with stable layouts.
Zero CLS score๐ฅ Video Placeholders
Generate poster images for videos. Extract frames or use custom images for video loading states.
Video support๐ Direct URL Access
Simple URL-based API - no authentication needed for basic use. Just construct URLs and embed directly.
No auth required๐ Improve Performance
Reduce initial page load by 60% with proper placeholders. Better perceived performance and user experience.
60% faster loads๐ ๏ธ Framework Integration
Ready-made components for React, Vue, Angular. Next.js Image component compatible. WordPress plugin available.
10+ frameworks๐ค Developer Friendly
Comprehensive docs with examples. URL builder tool. Test images for development and staging environments.
Great DX๐ Generous Free Tier
Start with 500 placeholder images monthly, forever free. Unlimited for open source. Scale from $4.99/month.
500 free/monthStart with 500 free placeholder images per month
Whether you're a startup or enterprise, we have the perfect plan to power your growth
For teams that need advanced features
Custom pricing based on your needs
No credit card required
Accepted Payment Methods
We offer custom pricing for bulk usage, open-source projects, enterprises, non-profits, educational institutions, teachers, and students.
Trusted by thousands of developers worldwide
Frontend Lead
Medium
"Our Core Web Vitals improved dramatically with their BlurHash placeholders. Page loading feels instant now, and our bounce rate dropped by 15%."
UX Designer
"The custom branded placeholders maintain our visual identity even during loading. Users love the smooth progressive enhancement experience."
Performance Engineer
Spotify
"Cut our bandwidth usage by 90% with intelligent caching. The LQIP technology shows image structure in under 1KB. Revolutionary for mobile users."
Product Manager
Unsplash
"Generated 2M+ placeholders this month. The category-based system automatically matches our content types. Perfect for our photography platform."
Mobile Developer
"Retina support across all devices made our app feel premium. The URL-based API means no complex SDK integration - just works everywhere."
Head of Engineering
Etsy
"The video placeholder feature transformed our product pages. Loading states went from jarring to delightful. Our conversion rate increased by 12%."
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